Quick answer
Start with one simple tier priced low enough to be an easy yes for your most engaged followers — you can always add a second, higher tier later once you know what people actually want to pay for.
Why first-time pricing goes wrong
The most common mistake new creators make isn’t pricing too low — it’s building three or four tiers before they have a single subscriber. Complex tiering is a problem worth having later, once real subscriber behavior tells you what to build. Before that, it’s just guessing with extra steps.
Start with one tier
Pick a single price that’s an easy “yes” for someone who already likes your free content — often somewhere in the range of a coffee to a mid-range OTT subscription per month, depending on your niche. The goal at this stage isn’t maximizing revenue per subscriber, it’s proving that people will actually pay you every month at all.
Price the offer, not yourself
New creators often underprice because they’re thinking “would people pay this much for me?” — the more useful question is “would people pay this much for what’s inside?” A tier that includes a specific, concrete thing (weekly feedback, an early-access drop, a downloadable guide) is easier to price and easier to sell than a vague promise of “exclusive content.”
Add a second tier only once you have data
Once you have subscribers, watch what they actually engage with. A second, higher tier makes sense when you can point to something genuinely more valuable to add — more direct access, more frequent content, deeper involvement — not just a higher number for the sake of having options.
Remember the commission when you price
Whatever price you land on, the commission your platform charges comes out of it — at a flat 15% on Kiteza, ₹100 becomes ₹85 in your pocket, twice-monthly. Factor that in when you’re deciding what a tier needs to cover.
Frequently asked questions
How many tiers should I start with?
One. Add more only once real subscriber behavior tells you there’s demand for something different.
Should I price based on my follower count?
No — price based on what the tier includes, not how big your audience is. A specific, concrete offer converts better than a high price justified only by reach.
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